Privacy Policy
Last Updated: March 17, 2025
TuneUp Technologies, a division of iFocus Labs LLC (“we,” “us,” “our”), respects your privacy and is committed to protecting it through compliance with this Privacy Policy (“Privacy Policy”). This Privacy Policy describes how we collect, use, and safeguard your Personal Information when you visit our website at startyourtuneup.com, use The TuneUp services (a bolt-on tech solution for small businesses), or communicate with us electronically.Please read this Privacy Policy to understand our practices regarding your Personal Information. By using our services or website, you agree and consent to this Privacy Policy. If you do not agree, do not use our services.We may update this Privacy Policy at any time. Your continued use after changes constitutes acceptance—please check periodically for updates.
1. Overview
TuneUp Technologies provides The TuneUp, a service for small businesses to capture leads, manage reviews, and enhance online presence through automated SMS, mobile-friendly websites, and review campaigns. This Privacy Policy applies to all clients (small businesses) and their customers interacting with our services. We operate exclusively in the United States, serving U.S.-based businesses and their customers.
2. Types of Information We Collect and How We Collect It
We collect two types of information: Personal Information (data that identifies you) and Non-Personal Information (data that doesn’t identify you).
Personal Information:
From Clients (Small Businesses): When you sign up for The TuneUp, we collect:
-Business name, address, phone number, email address (e.g., owner’s email).
-Google My Business (GMB) login credentials (for review campaigns).
-Contacts list (e.g., past customers for reactivation campaigns).
-Payment information (processed via Stripe).
From Customers (Business Clients’ Customers): When customers interact with The TuneUp (e.g., via missed call text-back, website forms, review requests), we collect:
-Phone numbers (for SMS).
-Names, emails, or messages (via website lead forms).
-Review responses (e.g., ratings, comments).
Non-Personal Information:
Website usage data (e.g., IP address, browser type, pages visited) via cookies and analytics tools (e.g., Google Analytics).
Aggregated data (e.g., trends, statistics) to improve our services.
How We Collect Information:
Directly from You: When you sign up, contact us, or submit forms on startyourtuneup.com.
From Clients: When businesses provide customer data (e.g., contacts lists, GMB logins). You confirm you have authority to share this data and allow us to use it per this Policy.
Automatically: Via cookies, pixel tags, and similar technologies as you use our website or services. See Section 6 for cookie details.
From Third Parties: We may receive data from partners (e.g., GHL for SMS, Stripe for payments) to enhance services, ensuring they have your consent or legal permission to share.
3. How We Use Your Information and Purposes
We use Personal Information for:
Service Delivery:
Provide The TuneUp (e.g., send missed call text-back SMS, automate review requests, build mobile-friendly websites).
Notify businesses of leads (e.g., missed calls, website messages, reviews).
Filter bad reviews to an internal document for business owners to address.
Business Operations:
Process payments via Stripe.
Perform accounting, billing, and auditing.
Analyze usage to improve services (e.g., website performance, SMS delivery).
Communication:
Send transactional messages (e.g., welcome emails, setup updates) via [email protected].
Respond to customer service requests.
Send marketing materials (e.g., newsletters) with your consent—you can opt out anytime.
Statistical Purposes:
Compile usage statistics to enhance our services (e.g., identify trends, optimize features).
Use aggregated data for research and development.
Retention:
Client data (e.g., business info, contacts) is retained for the duration of your subscription and up to 1 year after cancellation, unless requested otherwise.
Customer data (e.g., leads, reviews) is retained for 2 years, then deleted unless needed for legal purposes.
4. How We Protect Your Information
We use reasonable administrative, technical, and organizational security measures to protect your Personal Information against loss, misuse, or unauthorized access, alteration, or disclosure. These include:
-Encryption (e.g., SSL, AES-256) for data in transit and at rest.
-Firewalls, access controls, and regular security audits.
-Contracts with third-party providers (e.g., GHL, Stripe) to ensure similar protections.
No system is 100% secure. If you believe your interaction with us is no longer secure (e.g., compromised account), contact us immediately at [email protected].
5. When We Share Your Information
We share Personal Information only as necessary:
With Service Providers:
-GoHighLevel (GHL) for SMS, workflows, and hosting (U.S.-based).
-Zapier for automations (U.S.-based).
-Stripe for payment processing (U.S.-based).
-Microsoft 365 for email/storage (U.S.-based).
All providers are bound by contracts to protect your data and limit use to service delivery.
With Clients:
Small businesses receive their customers’ lead data (e.g., missed calls, website messages, reviews) to follow up.
For Legal Compliance:
If required by law (e.g., court order), we may disclose data to authorities.
With Your Consent:
We may share data with other parties if you explicitly consent.
We do not sell your Personal Information or share phone numbers/opt-in consent with third parties for marketing without your express written consent. We may share anonymized data (e.g., trends) for research or statistical purposes.
6. Cookies & Tracking
We use cookies on startyourtuneup.com for analytics (e.g., Google Analytics) and functionality (e.g., form submissions). Cookies collect Non-Personal Information (e.g., IP address, browser type).
You can disable cookies in your browser, but this may limit site functionality.
We do not use cookies for targeted advertising or sell visitor data.
Do Not Track (DNT): Our website does not respond to DNT signals at this time.
7. Information from Children
We do not knowingly collect information from children under 13 (per the U.S. Children’s Online Privacy Protection Act). If we learn we’ve collected such data, we’ll delete it promptly. Contact us at [email protected] if you believe we have such data.
8. Third-Party Links
Our website may link to third-party sites (e.g., Stripe, GHL). We’re not responsible for their privacy practices—review their policies before engaging.
9. Your Privacy Rights (U.S. Residents)
We respect your rights under U.S. laws, including the California Consumer Privacy Act (CCPA):
-Right to Access: Request what data we’ve collected about you.
-Right to Delete: Request deletion of your data (subject to legal exceptions, e.g., payment records).
-Right to Opt-Out: We do not sell data or use it for cross-contextual targeted advertising (“sharing” under CCPA). Reply “STOP” to SMS to opt out.
-Non-Discrimination: We won’t discriminate against you for exercising these rights.
To exercise your rights, email [email protected]—we’ll respond within 45 days. We may need to verify your identity. If we deny your request, we’ll explain why.Other State Rights: Residents of Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and Virginia (VCDPA) have similar rights to access, delete, or correct data, and opt out of targeted advertising. Contact us to exercise these rights—we’ll respond per state laws.
10. SMS Consent & Opt-Out
-Missed Call Text-Back: When a customer calls a business and misses, they receive a text (e.g., “Sorry, I’m under the hood—I’ll be back!”). Calling implies consent for this transactional message (per TCPA).
-Review Requests: We only send review texts to customers who’ve opted in (e.g., via business owner consent or website opt-in).
-Opt-Out: Reply “STOP” to any SMS to unsubscribe—we’ll cease messages within 24 hours.
11. How to Contact Us
For questions about this Privacy Policy or to exercise your rights, contact:
TuneUp Technologies
iFocus Labs LLC | TuneUp Technologies
5830 E 2ND ST STE 7000
CASPER, WY 82609
